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Description
Artificial intelligence (AI) and data analytics are transforming professional sports by enhancing player performance, injury prevention, and scouting. However, the rapid adoption of AI raises significant concerns about data privacy, ownership, and decision-making biases that affect athletes. While collective bargaining agreements in major sports leagues provide some protections, they fail to address the complexities of AI-driven data collection and processing. The United States should adopt a regulatory framework similar to the European Union’s General Data Protection Regulation (GDPR) to safeguard athletes’ personal data. Implementing explicit consent requirements, addressing power imbalances, and ensuring transparency in AI decision-making would protect athletes while allowing for continued technological innovation.
Publication Date
Spring 2025
Document Type
Article
Keywords
Professional Sports, Artificial Intelligence (AI), GDPR, Sports Technology, Collective Bargaining Agreements
Disciplines
Artificial Intelligence and Robotics | Entertainment, Arts, and Sports Law | Law | Science and Technology Law | Sports Studies
Recommended Citation
Elmer, Nathan, "FROM DATA TO DECISIONS: SAFEGUARDING ATHLETES IN THE AGE OF AI" (2025). SLU Law Journal Online. 130.
https://scholarship.law.slu.edu/lawjournalonline/130

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Artificial Intelligence and Robotics Commons, Entertainment, Arts, and Sports Law Commons, Science and Technology Law Commons, Sports Studies Commons